Case Study: Kathmandu Home Services Local SEO
This is the published 3× qualified leads object (six months). The long-form post uses a fictional trading name for confidentiality. Distinct from the 90-day Google Ads CPA object.
Narrative: Kathmandu local SEO case.
Evidence object
| Client | Withheld. Long-form alias: “Kathmandu Home Services.” Home repair and maintenance (plumbing, electrical, HVAC, handyman). |
|---|---|
| Industry | Home services |
| Location | Kathmandu Valley, Nepal |
| Problem | Website existed but was “visible but invisible”: average position ~34, incomplete GBP (4 reviews at 2.8★), 85% of work from referrals, mobile bounce 78%, inquiries from outside the service area. |
| Starting point | January 2024: ~450 visits/month; 28% organic; 12–15 qualified leads/month; inquiry-to-booking 18%; published CPL NPR 3,800 (mostly ads + referrals). Engagement published as NPR 85,000 for the six-month SEO scope. |
| Strategy | Hyperlocal SEO: GBP as the storefront, locality landing pages, NAP consistency, mobile click-to-call, review velocity. |
| Implementation | GBP categories, 45 photos, 25 Q&As, SMS/QR reviews, weekly Posts. On-page locality keywords (English + romanized Nepali). Technical/mobile form and CTA fixes. GA4 for calls and forms. |
| Timeline | 6 months (January–June 2024) |
| Organic traffic | 450 → 2,847 visits/month (+533%). Organic share 28% → 68%. GBP views 320 → 4,250/month. |
| Revenue | Published monthly revenue NPR 4.2 lakh → 11.8 lakh (+181%). ROI on the SEO investment published as 240% in six months. |
| Keywords | “plumber Kathmandu” 34 → 3; “home repair services Kathmandu” 28 → 2; “emergency plumber Kathmandu” 52 → 1. Local pack #1 for 12 of 15 target terms (as published). |
| Leads / quality | Qualified leads 12–15 → 42–48/month (3×). Booking rate 18% → 37%. In-area leads 62% → 92%. GBP calls 12 → 147/month. CPL NPR 3,800 → 1,240. |
| Arjan’s role | Lead strategist: local audit, GBP and page architecture, review system, measurement. |
| Team | Gurkha Technology. Technicians trained to request reviews after jobs. |
| Evidence | GA4, GBP Insights, rank tracking as recorded in the 2024 write-up. No client-named screenshots. Currency in the original post used a rupee mark; figures are the same numbers, labeled NPR here. |