Case Study: Kathmandu Fashion E-commerce SEO
An evidence object, not a slogan. Client legal name is withheld (no published permission). Figures are from the Gurkha Technology engagement recorded on this domain.
Long-form write-up: blog case study. Person: Arjan KC. Catalog: /case-studies/.
Evidence object
| Client | Withheld. Published as a Kathmandu fashion & lifestyle e-commerce store (500+ SKUs, Nepal-wide shipping). |
|---|---|
| Industry | E-commerce — fashion and lifestyle |
| Location | Kathmandu, Nepal |
| Problem | Quality catalog, weak organic visibility (category terms on pages 3–5), 90% of traffic from paid ads, 1.2% organic conversion, slow mobile site (~4.2s), thin descriptions, Domain Authority 15. |
| Starting point | Organic sessions ~2,300/month; organic share ~10% of traffic; 67 ranking keywords; crawl errors 127. |
| Strategy | Technical foundation first, then category/product architecture, Nepal long-tail and location modifiers, white-hat links/PR, then CRO. Not more “10 tips” blog posts as the product. |
| Implementation | Months 1–2: speed (4.2s → 1.8s), mobile, crawl, Product schema. Months 3–5: 200+ titles/descriptions, category intros, 24 buying-guide posts, 150+ keyword map. Months 6–9: 15 fashion/lifestyle links, GBP, directories (DA 15 → 32; referring domains 5 → 41). Months 10–12: checkout and snippet tests. |
| Timeline | 12 months (May 2024 – April 2025) |
| Organic traffic | 2,300 → 13,500 sessions/month (+487%) |
| Revenue | Organic-led revenue ~3× (also recorded as +312% organic revenue). Paid-ad share of traffic 90% → 45%. |
| Keywords | 67 → 312 ranking terms; 42 in top 3; 89 on page 1; 8 featured snippets. |
| Conversion / CAC | CVR 1.2% → 3.8%. CAC −58% (CPA NPR 850 → 360). AOV +23%. |
| Arjan’s role | Lead strategist: audit, architecture, keyword map, reporting. Founder / growth strategist, Gurkha Technology. |
| Team | Gurkha Technology for technical SEO, on-page, links. Client in-house writers produced drafts after training (hybrid, budget constraint). |
| Evidence | Google Analytics 4 (sessions, revenue, conversion), Search Console (queries, indexation), Core Web Vitals, rank tracking as recorded for the engagement. Client-identifying Search Console/Ads screenshots are not published (no permission). Do not invent a brand name. |