Conversion Tracking & Analytics Setup
If conversions are wrong, every ROAS report and bid strategy is a guess. I implement reliable first-party tracking — GA4, GTM, Meta Pixel + CAPI, Enhanced Conversions, and Consent Mode — so you optimize on revenue, not broken data.
Why Work With Me
GA4 + GTM Architecture
Clean data layer, event naming conventions, and e-commerce parameter mapping.
Meta Pixel + CAPI Deduplication
Server-side events that recover the 20–40% of conversions lost to browsers.
Enhanced Conversions
Hashed email/phone for Google Ads attribution recovery.
Consent Mode v2
EEA/UK-ready consent defaults that preserve modeling when users decline cookies.
How I Deliver Results
- GA4 + GTM Architecture: Clean data layer, event naming conventions, and e-commerce parameter mapping.
- Meta Pixel + CAPI Deduplication: Server-side events that recover the 20–40% of conversions lost to browsers.
- Enhanced Conversions: Hashed email/phone for Google Ads attribution recovery.
- Consent Mode v2: EEA/UK-ready consent defaults that preserve modeling when users decline cookies.
- Reporting: Transparent dashboards tied to leads, revenue, or pipeline — not vanity metrics.
Service Packages
Tracking Audit
Review existing GA4, GTM, and ad platform tags — fix list included.
Full Implementation
GA4 + GTM + Meta Pixel/CAPI + key conversion events in one sprint.
Enterprise Stack
Multi-domain, offline imports, CRM sync, and consent banner integration.
Frequently Asked Questions
How long does tracking setup take?
Basic GA4 + GTM: 3–5 days. Full stack with CAPI and Enhanced Conversions: 1–2 weeks including QA.
Can you fix duplicate conversion counting?
Yes — duplicate GA4 + Ads primary conversions is the most common issue I see on Nepal sites.
Do you support WooCommerce and custom sites?
Yes. Static/Jekyll, WordPress, Shopify, and custom React frontends with GTM data layer.
Reference Guides
Related Services
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