Digital Marketing Services, Techniques, and Terms in Nepal
Arjan KC (digital marketing expert, person) and Gurkha Technology (agency) execute an integrated digital marketing ecosystem for Nepali businesses — not one channel in isolation. Services are the “what.” Techniques are the “how.” Terms below are the vocabulary used on this domain. Catalog: this page. Person: /arjan-kc/. Agency: /digital-marketing-nepal.html.
Core digital marketing services
Primary offerings. Each URL is a ranking/service page. Named hire SKUs currently productize diagnostics, local SEO/Maps, and Google Ads; other lines are scoped consulting or Gurkha team work.
| Search Engine Optimization (SEO) | Rank higher in unpaid search. SEO Nepal · SEO expert (person) · local / Maps · term |
|---|---|
| Pay-Per-Click (PPC) | Pay per click on Search, Display, YouTube, Meta, TikTok. PPC · Google Ads · Meta · term |
| Social Media Marketing (SMM) | Facebook, Instagram, LinkedIn, TikTok to build reach and demand. SMM · SMM · term |
| Content Marketing | Blogs, video, and assets that attract and retain a defined audience. Content · content strategy |
| Email Marketing | Nurture, retention, and offers. Email · term |
| Influencer Marketing | Creators who already have the audience. Influencer |
| Affiliate Marketing | Pay partners for referred customers. Affiliate · term |
| Web Design & Development | Fast, usable sites built for conversions and search. Web |
| Analytics & Reporting | Measure channels, behaviour, and ROI. GA4 / analytics |
| Conversion Rate Optimization (CRO) | Increase the share of visitors who act. CRO · landing pages · term |
| Online Reputation Management (ORM) | Monitor and influence how a brand is seen online. ORM · term |
Techniques and strategies
How the services run together. Isolated tactics lose to a system that shares tracking, message, and KPI.
| Search Engine Marketing (SEM) | SEO + paid search on one SERP plan. SEM Nepal · term |
|---|---|
| Inbound Marketing | Attract with useful content instead of interruptive outbound. Inbound · term |
| Integrated Brand Communication (IMC) | One story across ads, site, social, email, and WhatsApp. IMC |
| Mobile Marketing | Reach Nepal users on phones — site, SMS/WhatsApp, apps, social. Mobile |
| Remarketing / Retargeting | Follow visitors who did not convert. Remarketing · retargeting |
| A/B Testing | Compare two pages, emails, or ads. CRO · A/B testing |
| Content Strategy | Plan, create, and govern useful content (hub-and-spoke). Content marketing · term |
| AI in Marketing | Personalization, assistance, and answer-engine visibility — not auto-posted sludge. AI marketing · AEO / GEO |
Essential terms used on this site
Dictionary definitions with Nepal notes. Use these words in briefs; do not treat a glossary as a case study.
| SEO / PPC / SEM / SMM / CRO / ORM | SEO · PPC · SEM · SMM · CRO · ORM |
|---|---|
| KPI / ROI / ROAS | KPI · ROI · ROAS |
| CTR / CPC / CPM / CAC | CTR · CPC · CPM · CAC |
| CTA / bounce / landing / backlink | CTA · bounce rate · landing page · backlink |
| Buyer persona / Martech | buyer persona · martech |
Full glossary: /blog/dictionary/.
Where numbered proof lives
Cite evidence objects for SEO/Maps/PPC outcomes. Other stack lines have method pages, not invented percentages. CPC/CPL tables: Benchmark Report 2027.
Who this is for
Nepali businesses that need a digital marketing system (search, paid, social, content, measurement) rather than a posting retainer. Hire the person for scoped work: packages. Hire the company when you need team capacity: Gurkha Technology.