Search Engine Marketing (SEM) in Nepal
Search Engine Marketing (SEM) is the combined search plan: SEO for unpaid rankings and PPC for paid placements on Google. Arjan KC and Gurkha Technology treat those as one Nepal SERP system — same keywords, landing pages, and conversion tracking — not two disconnected retainers. Term: SEM.
Why SEM as one plan
Nepal SMEs often buy ads for terms they will never rank for organically (or run SEO with no paid coverage on high-CPC service queries). SEM maps query intent first: brand, “near me,” and commercial heads. Organic captures what you can earn; paid covers gaps, seasonality (Dashain), and tests. CPC, CTR, and ROAS sit on the paid side; rankings, backlinks, and Maps sit on the organic side; shared KPI is usually leads or revenue, not traffic.
How it is run here
- Query map in English and romanized Nepali.
- Landing pages with a single CTA (form, call, or WhatsApp) — landing page work.
- GA4 + ads conversion tracking — tracking.
- Paid tests inform SEO briefs; SEO winners can lower paid bids over time.
Numbered Search objects: /case-studies/ (education PPC, fashion SEO, clinic Maps).
Who this is for
Nepali businesses that need a digital marketing system (search, paid, social, content, measurement) rather than a posting retainer. Hire the person for scoped work: packages. Hire the company when you need team capacity: Gurkha Technology.