Strategy

Foundation

  • Business goals and content objectives defined
  • Target audience personas created (Nepal-specific)
  • Buyer journey mapped (awareness, consideration, decision)
  • Content pillars identified (3–5 main themes)
  • Competitor content analysis completed
  • Content gaps and opportunities identified
  • Unique value proposition articulated
  • Content mission statement documented
  • Stakeholder alignment workshop completed
  • Budget and resource plan for 6–12 months

Editorial Planning

  • Editorial calendar created (3 months ahead)
  • Publishing frequency established
  • Nepal festivals and events included (Dashain, Tihar, New Year)
  • Seasonal content planned
  • Content mix defined (blog, video, infographic, podcast)
  • Responsibilities assigned to team members
  • Deadlines and milestones set
  • Approval workflow documented
  • Content repurposing plan per pillar piece
  • KPIs assigned per content type

Keyword & SEO

Keyword Strategy

  • Primary keywords researched (Google Keyword Planner)
  • Nepal-specific keyword variations identified
  • Long-tail keywords discovered
  • Search intent analyzed for each keyword
  • Keyword difficulty assessed
  • Keyword-to-content mapping completed
  • Featured snippet opportunities identified
  • People Also Ask questions researched
  • Romanized Nepali + English variants logged
  • Competitor ranking keywords exported

On-Page Optimization

  • Title tags optimized (50–60 characters)
  • Meta descriptions compelling (150–160 characters)
  • Header tags structured properly (H1, H2, H3)
  • URL slugs keyword-rich and readable
  • Internal linking strategy planned (2–3 links per post)
  • External links to authoritative sources
  • Image alt text descriptive and keyword-aware
  • Canonical tags set where needed
  • Schema markup planned (Article, FAQ, HowTo)
  • Content freshness schedule defined

Creation

Writing Excellence

  • Compelling headline crafted (power words tested)
  • Strong introduction hooks the reader
  • Clear structure with subheadings
  • Scannable content (bullets, short paragraphs)
  • Active voice used predominantly
  • Jargon minimized or explained
  • Nepal-relevant examples and case studies
  • Actionable takeaways provided
  • Strong call-to-action included
  • Expert quotes or data cited where possible

Content Standards

  • Minimum 1,000–2,000 words for pillar blog posts
  • Original content (not copied or spun)
  • Fact-checked and accurate information
  • Grammar and spelling verified
  • Readability score checked (Flesch-Kincaid)
  • Brand voice consistent throughout
  • Sources cited and linked
  • Content reviewed by editor or subject expert
  • E-E-A-T signals for YMYL topics
  • Update log maintained for evergreen posts

Visual

Images & Graphics

  • Featured image created or selected
  • Images optimized for web (WebP where possible)
  • Alt text added to all images
  • Infographics for complex data
  • Original images preferred over generic stock
  • Nepal-relevant imagery used
  • Consistent color scheme and branding
  • Mobile-responsive image sizing
  • Open Graph image 1200×630 prepared
  • Lazy loading enabled for below-fold media

Video & Rich Media

  • Video content created where appropriate
  • Videos compressed for page load speed
  • Transcripts provided for accessibility
  • Audio or podcast embeds where relevant
  • Slide decks or PDF downloads offered
  • Interactive elements (quizzes, calculators) tested
  • Vertical video variants for Reels/TikTok
  • Thumbnail and title A/B tested on YouTube
  • Captions in Nepali or English as needed
  • Embed schema or VideoObject markup added

Technical

Site & Performance

  • Mobile-responsive layout verified
  • Core Web Vitals within targets (LCP, INP, CLS)
  • HTTPS enforced sitewide
  • XML sitemap includes new content URLs
  • Robots.txt allows important content paths
  • Broken link check before publish
  • 404 and redirect plan for retired content
  • CDN or caching configured
  • Pagination and archive pages indexed correctly
  • Hreflang if bilingual Nepali/English sites

Tracking & Tags

  • Google Analytics 4 content events configured
  • Scroll depth or engagement events tracked
  • UTM parameters standard documented
  • Google Tag Manager container audited
  • Conversion goals tied to content CTAs
  • Search Console property verified
  • Internal site search queries reviewed monthly
  • Heatmaps or session recordings on key landers
  • Content download events tracked
  • Newsletter signup attribution working

Distribution

Owned Channels

  • Email newsletter snippet and send scheduled
  • Website homepage or blog highlight updated
  • WhatsApp broadcast or status teased (where appropriate)
  • Push notification for app subscribers
  • SMS link for time-sensitive offers
  • Employee advocacy share pack prepared
  • Sales team enablement one-pager created
  • CRM nurture sequence triggered on download
  • Retargeting pixel audiences updated
  • RSS and podcast directories pinged

Social & Outreach

  • Facebook and Instagram post variants scheduled
  • LinkedIn article or post adapted for B2B
  • Twitter/X thread or summary published
  • TikTok or Reels clip cut from long content
  • Community groups engaged authentically (no spam)
  • Influencer or partner co-marketing pitched
  • PR outreach to Nepal media where newsworthy
  • Quora or Reddit answers linking to pillar content
  • Syndication partners identified
  • Paid boost budget assigned to top performers

Analytics

Performance Measurement

  • Organic traffic baseline recorded pre-launch
  • Goal completions tracked per content piece
  • Average time on page monitored
  • Bounce rate reviewed by landing page
  • Keyword ranking positions tracked weekly
  • Backlinks acquired logged in sheet
  • Social shares and saves counted
  • Email click-through rates compared
  • Assisted conversions in GA4 attribution
  • Content ROI model updated quarterly

Optimization Loop

  • Top 10 posts refreshed every 6 months
  • Underperforming content updated or merged
  • A/B tests on headlines documented
  • Internal links added from new to old posts
  • FAQ sections expanded from Search Console queries
  • Conversion rate on CTAs tested
  • Content decay report run monthly
  • Competitor content gap re-audited
  • Feedback from sales on lead quality collected
  • Dashboard shared with stakeholders monthly

Nepal-Specific

Local Market

  • Nepali and English content variants planned
  • Festival calendar integrated into editorial plan
  • Local payment methods referenced (eSewa, Khalti, COD)
  • Kathmandu vs regional examples included where relevant
  • NPR pricing and offers clearly stated
  • Local trust signals (licenses, awards) displayed
  • WhatsApp and Viber contact paths visible
  • Mobile-first formatting verified on mid-range devices
  • Load tested on typical Nepal 4G speeds
  • Compliance with Nepal advertising norms for regulated sectors

Local SEO & Discovery

  • Google Business Profile posts synced with blog topics
  • Local citations on Nepal directories (Hamro Bazar, etc.)
  • City pages unique — not duplicate Kathmandu templates
  • Nepali calendar dates referenced where cultural
  • Local influencer or community partnerships documented
  • Reviews requested after successful client outcomes
  • Structured data includes areaServed Nepal
  • Internal links to Nepal service hub pages
  • Href and canonical correct for .com.np if used
  • Annual content audit aligned with Nepal fiscal year planning

Need Help With Content Marketing?

Executing every item on this checklist takes time and expertise. As a content marketing specialist in Nepal, I help businesses build editorial systems that rank and convert.