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IT 204: E-Commerce - Course Materials
Complete course materials for IT 204 E-Commerce including syllabus notes, old questions, and presentation slides
48
Lecture Hours
57
Chapter Notes
7
Question Sets
33
Slide Decks
17
Case Studies
IT 204: E-Commerce
Course Objective
The main objective of this course is to introduce different concepts of e-commerce including business models, security, payment systems, e-commerce marketing and advertisement, social networks, portals, auctions and B2B e-commerce.
Course Description
The course covers different concepts of e-commerce including features, types, business models, infrastructure, security and payment systems of e-commerce. This course also covers additional concepts such as e-commerce marketing and advertising, social networks, portals and auctions, and the concepts of B2B e-commerce.
Course Details
Unit 1: Introduction (3 LHs)
- Why E-commerce? Introduction to E-commerce
- Unique Features of E-commerce
- Types of E-commerce
Unit 2: E-commerce Business Models and Concepts (6 LHs)
- E-commerce Business Models
- B2C Business Models
- B2B Business Models
- How E-commerce Changes Business: Strategy, Structure, and Process
Unit 3: E-commerce Infrastructure: The Internet, The Web and The Mobile Platforms (6 LHs)
- The Internet: Technology Background
- Internet Infrastructure and Access
- The Web
- The Internet and Web: Features and Services
- Mobile Apps
Unit 4: E-commerce Security and Payment Systems (7 LHs)
- E-commerce Security Environment
- Security Threats
- Technology Solutions
- Management Policies, Business Procedures, and Public Laws
- E-commerce Payment Systems
Unit 5: E-commerce Marketing and Advertising Concepts (7 LHs)
- Consumers Online: The Online Audience and Consumer Behavior
- Digital Commerce Marketing and Advertising Strategies and Tools
- Online Marketing Technologies
- Understanding the Costs and Benefits of Online Marketing Communication
Unit 6: Social, Mobile, and Local Marketing (6 LHs)
- Introduction to Social, Mobile, and Local Marketing
- Social Marketing
- Mobile Marketing
- Local and Location-Based Marketing
Unit 7: Social Networks, Auctions, and Portals (6 LHs)
- Social Networks and Online Communities
- Online Auctions
- E-commerce Portals
Unit 8: B2B E-commerce: Supply Chain Management and Collaborative Commerce (7 LHs)
- Overview of B2B E-commerce
- The Procurement Process and Supply Chains
- Trends in Supply Chain Management and Collaborative Commerce
- B2B E-commerce Marketplaces: The Selling Side of B2B
- Private B2B Networks
Case Study
The case study includes studying and preparing a project report on any popular e-commerce web application including its products, features, payment systems etc. Students can also propose a new e-commerce web application for the organization they study during case study.
The project can be done in groups with at most 3 members in each group. Use the course project brief for tracks, report sections, deliverables, and rubric.
Suggested Reading
- E-commerce: Business, Technology, and Society, Kenneth C. Laudon and Carol Guercio Traver, 17th Edition, Pearson
- Digital Business and E-commerce Management, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird, 7th Edition, Pearson
Unit 1: Introduction
1.1
Define E-commerce
Definition, concepts, and nature of E-commerce (Electronic Commerce).
⏱️ 45 minutes1.2
8 Unique Features of E-commerce Technology
An overview of the eight unique features of e-commerce technology that differentiate it from traditional commerce, including ubiquity, global reach, richness, and personalization.
1.3
Types of E-commerce
Overview of B2C, B2B, C2C, P2P, and M-commerce with Nepal context.
⏱️ 45 minutesUnit 2: E-commerce Business Models and Concepts
2.1
Unit 2: E-commerce Business Models
An introduction to the 8 key elements of an e-commerce business model, and an overview of the major B2C and B2B business models, with applications in the Nepali context.
2.2
B2C Business Models in E-commerce
A comprehensive exploration of Business-to-Consumer (B2C) e-commerce business models, including e-tailers, community providers, content providers, portals, transaction brokers, market creators, and service providers with Nepali examples.
⏱️ 60 minutes2.3
B2B Business Models in E-commerce
An in-depth exploration of Business-to-Business (B2B) e-commerce business models, including e-distributors, e-procurement, exchanges, and industry consortia, with analysis of supply chain integration and Nepali B2B context.
⏱️ 60 minutes2.4
How E-commerce Changes Business: Strategy, Structure, and Process
Analysis of how e-commerce transforms industry structure, value chains, and business strategy, organizational structure, and business processes, with analysis of industry disruption, disintermediation, and strategic frameworks in the digital age.
⏱️ 60 minutesUnit 3: E-commerce Infrastructure
3.1
The Internet: Technology Background
Packet switching, TCP/IP, and client/server fundamentals with Nepal context.
⏱️ 40 minutes3.2
The Infrastructure of the Internet
An overview of the key infrastructure components of the internet, including the network of fiber-optic backbones, Internet Service Providers (ISPs), and the TCP/IP protocol suite.
3.3
Understanding the World Wide Web
An introduction to the World Wide Web, explaining how it is different from the internet and covering its key components: web servers, web browsers, URLs, and the HTTP protocol.
3.4
Key Features of the Internet and Web
An overview of the key features and services of the internet and the web, including email, instant messaging, search engines, and streaming media.
3.5
Unit 4: E-commerce Security and Payment Systems
4.1
Unit 4 Intro: E-commerce Security and Payment Systems
An introduction to the critical issues of e-commerce security, covering the security environment, common threats, and the technology and policy solutions used to protect online transactions, including payment systems.
4.2
Major E-commerce Security Threats
An overview of the major security threats in the e-commerce environment, including malicious code (malware), phishing, and denial-of-service (DoS) attacks.
4.3
Technology Solutions for E-commerce Security
An overview of the key technology solutions used to secure e-commerce websites and transactions, including encryption (SSL/TLS), firewalls, and antivirus software.
4.4
Management Policies, Business Procedures, and Public Laws
Policies versus procedures, risk assessment, security policy, incident response, audit, and Nepal public-law context for e-commerce (ETA 2063, Privacy Act 2018, NRB/PSP, PCI-DSS as a management obligation).
⏱️ 45 minutes4.5
E-commerce Payment Systems
Overview of credit/debit cards, wallets, mobile payments, and Nepal-specific context.
⏱️ 40 minutesUnit 5: E-commerce Marketing and Advertising
5.1
Unit 5 Intro: E-commerce Marketing and Advertising
An introduction to e-commerce marketing and advertising, covering consumer behavior online, the digital marketing landscape, and the key technologies used to reach and engage customers.
5.2
Digital Marketing Strategies
Comprehensive guide to B2C and B2B digital marketing strategies, including SEM, display advertising, email marketing, and affiliate programs.
5.3
An Introduction to Marketing Technologies (MarTech)
An overview of the key marketing technologies (MarTech) that power e-commerce marketing, including web analytics, CRM systems, and marketing automation platforms.
5.4
Understanding E-commerce Marketing Costs and Benefits
An analysis of the costs and benefits of e-commerce marketing, including key metrics like Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).
Unit 6: Social, Mobile, and Local Marketing
6.1
Social, Mobile, and Local Marketing
Introduction to the intersection of social media, mobile technology, and local marketing (SoLoMo) and its impact on e-commerce.
6.2
6.3
Mobile Marketing: Apps and Mobile Web
Strategies for mobile marketing, including mobile apps vs mobile websites, SMS marketing, and location-based services.
⏱️ 45 minutes6.4
Unit 7: Social Networks, Auctions, and Portals
7.1
Social Networks and Online Communities
Features, community types, and revenue models of social networks; Nepal examples; difference from Unit 6 social marketing.
⏱️ 45 minutes7.2
Online Auctions
English, Dutch, sealed-bid, and reverse auctions; benefits and risks including shill bidding; Nepal practice (Hamrobazar, Facebook groups, refurbished goods).
⏱️ 45 minutes7.3
E-commerce Portals
General, vertical, and affinity portals; how a portal differs from a marketplace or destination store; Nepal examples (Hamro Patro versus Daraz).
⏱️ 45 minutesUnit 8: B2B E-commerce
8.1
Overview of B2B E-commerce
An overview of B2B e-commerce, distinguishing it from B2C, and exploring its evolution and different types.
⏱️ 45 minutes8.2
The Procurement Process and Supply Chains
An in-depth look at the procurement process and how firms use supply chains to manage the flow of goods.
⏱️ 45 minutes8.3
Trends in Supply Chain Management and Collaborative Commerce
Exploration of emerging trends in supply chain management, including Just-in-Time production, adaptive supply chains, and collaborative commerce.
⏱️ 45 minutes8.4
B2B E-commerce Marketplaces: The Selling Side of B2B
Analysis of the different types of B2B e-commerce marketplaces, including Net Marketplaces, E-distributors, and Exchanges.
⏱️ 45 minutes8.5
Private B2B Networks
Understanding Private Industrial Networks and Private Trading Exchanges within B2B e-commerce.
⏱️ 45 minutes
2025
Unit 1-2 Practice Questions: Introduction and Business Models
Practice questions covering Introduction to E-commerce (Unit 1) and E-commerce Business Models (Unit 2)
📊 30 marks ⏱️ 1.5 hours
2025
Unit 3-4 Practice Questions: Infrastructure & Security
Practice questions covering E-commerce Infrastructure (Unit 3) and Security & Payment Systems (Unit 4)
📊 30 marks ⏱️ 1.5 hours
2025
Unit 5-6 Practice Questions: Marketing
Practice questions covering E-commerce Marketing (Unit 5) and Social, Mobile, Local Marketing (Unit 6)
📊 30 marks ⏱️ 1.5 hours
2025
Unit 7-8 Practice Questions: Networks, Auctions & B2B
Practice questions covering Social Networks & Portals (Unit 7) and B2B E-commerce (Unit 8)
📊 30 marks ⏱️ 1.5 hours
Model
Model Question
Model question paper for IT204 E-Commerce, BBA Tribhuvan University.
📊 60 marks ⏱️ 3 Hours
April 2025
April 2025 Questions
Previous year question paper for BBA Fifth Semester, IT204 E-Commerce (April 2025).
📊 60 marks ⏱️ 3 Hours
June 2026
June 2026 Questions (2021 & 2022 Admitted)
Question paper for BBM Seventh Semester, IT 204: E-Commerce (June 2026), for 2021 and 2022 admitted students.
📊 60 marks ⏱️ 3 HoursUnit 1: Introduction
Unit 2: E-commerce Business Models and Concepts
Unit 3: E-commerce Infrastructure
Unit 4: E-commerce Security and Payment Systems
Unit 5: E-commerce Marketing and Advertising
Unit 6: Social, Mobile, and Local Marketing
Unit 7: Social Networks, Auctions, and Portals
Unit 8: B2B E-commerce
Unit Project
Course Project Brief: E-commerce Site Report
Official IT 204 group project: analyse a live e-commerce application or propose a new one. Groups of at most three.
Unit 1
Case Study: Nepali Handicrafts on Etsy – From Local Stalls to Global Carts
How a Patan-based artisan collective used marketplaces to reach global buyers, illustrating why e-commerce matters, its unique features, and major types.
Unit 1
Case Study: Neighborhood Grocery → Online Orders During COVID
A Kathmandu kirana store adopted chat + lightweight web ordering to serve neighborhoods, showing e‑commerce benefits and constraints at the edge.
Unit 2
Daraz Case Study: Digital Transformation
Analyzing how Daraz drives digital transformation in Nepal's e-commerce landscape.
Unit 2
Hamrobazar Case Study: C2C Classifieds
Analyzing Hamrobazar's C2C classifieds model in Nepal.
Unit 3
Case Study: Mobile-First Payments – eSewa & Khalti Infrastructure Choices
How Nepali digital wallets architect mobile-first experiences and backend services to deliver reliability at scale.
Unit 3
Case Study: Scaling Food Delivery During Festivals
How a Nepali food delivery platform scaled web, API, and dispatch services during Dashain/Tihar demand spikes.
Unit 4
Case Study: Digital Wallet Fraud Controls
Analysis of fraud detection mechanisms (2FA, device fingerprinting, transaction limits) in Nepali digital wallets.
Unit 4
Case Study: PCI Compliance for Payment Gateways
Security architectures for payment gateways like Fonepay ensuring PCI-DSS compliance.
Unit 5
Case Study: Google Ads for a Kathmandu Electronics Retailer
How a retailer restructured search campaigns, improved Quality Score, and lifted ROAS under constrained budgets.
Unit 5
Case Study: SEO Content Strategy for a Tourism Operator
Building topical authority and capturing seasonal demand for trekking packages via content hubs and internal links.
Unit 6
Case Study: Instagram Marketing for a Kathmandu Fashion Brand
How a fashion brand in Kathmandu used Instagram visual storytelling and influencer collaborations to drive sales.
Unit 6
Case Study: Local SEO for a Kathmandu Restaurant Chain
How a restaurant chain improved discovery and reservations via Google Business Profile, citations, and reviews.
Unit 7
Case Study: Facebook Marketplace – Informal Commerce at Scale in Nepal
How Facebook Marketplace enables local, social discovery and trade, and how sellers formalize operations over time.
Unit 7
Case Study: Online Auctions for Refurbished Electronics
A seller collective piloted weekly online auctions to move graded, refurbished devices with transparent condition ratings.
Unit 8
Case Study: Private Industrial Network for FMCG Distribution
A case study of a national FMCG company using a Private Industrial Network to connect HQ, distributors, and retailers.
Unit 8
Case Study: B2B Marketplace for Construction Materials
A case study of a Nepalese startup aggregating construction materials suppliers, featuring RFQ workflows and logistics quotes.
