Definition
Online Reputation Management (ORM) is monitoring, responding to, and influencing how a brand or person is described online — reviews, search results, and social comments.
Detailed Explanation
ORM is not deleting the internet. It is a system: listen, respond, earn new proof, and publish accurate pages that occupy brand-name searches. It overlaps local SEO (Google Business Profile and reviews) and content (the SERP you own).
Buying fake reviews or “guaranteed removal” services is out of scope and usually backfires.
Nepal Context
Service businesses in Kathmandu often live on Google reviews and Facebook threads. Ask for reviews after the job is done; reply in the reviewer’s language. Service page: ORM Nepal. Related: local SEO.
