Definition
SERP features are non-standard elements on Google search results pages beyond the traditional ten blue links — including featured snippets, People Also Ask, knowledge panels, local packs, and AI Overviews.
Detailed Explanation
Common SERP features:
| Feature | Description |
|---|---|
| Featured Snippet | Answer box at position zero |
| People Also Ask (PAA) | Expandable related questions |
| Knowledge Panel | Entity info box (right side) |
| Local Pack | Map + 3 local business listings |
| Image/Video Pack | Visual results carousel |
| Shopping Ads | Product listings |
| AI Overview | AI-generated answer summary |
Optimizing for SERP features means structuring content with clear definitions, lists, tables, and schema markup.
Nepal Context
Local Pack dominates “near me” and city-modified queries in Nepal (“SEO agency Kathmandu”). Optimize Google Business Profile for Local Pack; use FAQ schema for PAA; concise definitions for featured snippets.
Key Takeaways
- SERP features reduce click-through to organic results (zero-click)
- Still valuable for brand visibility and AI citation
- Match content format to the feature you target
Common Mistakes
- Targeting keywords where Google shows only ads/maps
- Ignoring PAA boxes as content opportunities
- Not tracking SERP feature presence in rank trackers
