Definition

A featured snippet is a highlighted answer box Google displays above organic results (position zero) — extracted from a page that directly answers the search query.

Detailed Explanation

Snippet formats: paragraph, list, table, or video. Google pulls content from pages ranking on page one — you do not submit snippets directly.

Optimization: answer the query in 40–60 words under a question-form H2, use numbered lists for “how to” queries, tables for comparisons, and FAQ schema for reinforcement.

Nepal Context

“What is” and “how much” queries in Nepal (“website cost Nepal”, “SEO price Nepal”) often trigger snippets — structure pricing guides with clear tables and direct answers in the first paragraph.

Key Takeaways

  • Target page-one rankings first — snippets come from existing top results
  • Match snippet format to query type (list, table, paragraph)
  • FAQ schema supports but does not guarantee snippets

Common Mistakes

  1. Burying the answer below 500 words of intro
  2. Using the wrong format (paragraph when Google shows lists)
  3. Optimizing for snippets on keywords where AI Overviews replaced them