TRIBHUVAN UNIVERSITY

FACULTY OF MANAGEMENT
Office of the Dean
June 2026

Only for 2021 & 2022 Admitted Students

BBM / Seventh Semester / IT 204: E-Commerce

Full Marks: 60
Pass Marks: 30
Time: 3 Hrs.

Candidates are required to answer the questions in their own words as far as practicable.

Group “A”

Brief Answer Questions:
[10 x 1 = 10]

  1. List any four types of e-commerce.
  2. Define revenue model.
  3. Differentiate between client and server.
  4. What is cyber vandalism?
  5. Define online marketing.
  6. What is meant by search engine marketing (SEM)?
  7. Define portal.
  8. What is e-procurement?
  9. List any two types of e-payment.
  10. Differentiate between policies and procedures.

Group “B”

Short Answer Questions:
(Attempt any FIVE Questions) [5 x 3 = 15]

  1. Explain the unique features of e-commerce.
  2. Discuss any three elements of business model.
  3. Explain the role of internet in e-commerce.
  4. Explain any three goals of security.
  5. Discuss the importance of online marketing.
  6. Explain any three types of online auction.

Group “C”

Long Answer Questions:
(Attempt any THREE Questions) [3 x 5 = 15]

  1. Explain the role of social media platforms in promoting products and services.
  2. Describe any five web services.
  3. How can the process of supply chain be enhanced in e-commerce? Explain with example.
  4. Explain the importance of integrating social, mobile, and local marketing for businesses.

Group “D”

Comprehensive Answer / Case / Situation Analysis Questions:
[20]

  1. Read the following scenario and answer the questions given below:

Daraz Nepal, founded in 2014 and acquired by Alibaba Group in 2018, is Nepal’s largest e-commerce platform, transforming online shopping. It offers a wide product range, secure digital payments, and nationwide delivery. Operating on a marketplace model, Daraz generates revenue through seller commissions, advertisements, and logistics services. Continuous improvements to its website and mobile app provide a seamless shopping experience with easy navigation, secure payments, and order tracking.

Customer acquisition and retention are driven by data and digital marketing. Advanced analytics track browsing behavior, purchase history, and seasonal trends to deliver personalized recommendations. Aggressive social media campaigns, influencer collaborations, and seasonal events such as the 11.11 Global Shopping Festival and Dashain-Tihar sales attract new customers. Loyalty programs, gamification, reward points, and personalized discounts encourage repeat purchases and long-term engagement.

Daraz competes with active Nepalese e-commerce platforms like SajiloBuy and HamroBazar. While SajiloBuy emphasizes low prices, local seller partnerships, and limited delivery, and HamroBazar offers a diverse product range but faces delivery and digital presence challenges, Daraz stands out with high product variety including international brands, competitive pricing, strong digital presence, efficient logistics, and 24/7 customer support. Challenges like rural delivery, cash-on-delivery dependence, and counterfeit risks are managed through logistics expansion, digital wallet promotion, strict seller verification, and customer education, solidifying Daraz’s market leadership and enabling further growth.

Questions:

a. Examine the ways Daraz Nepal’s marketplace model and digital platform contribute to revenue generation and enhance customer experience.
b. How does Daraz use marketing and loyalty programs to attract and retain customers?
c. What are the challenges faced by Daraz and how can they be mitigated?
d. Identify the technology advancements Daraz must adopt to sustain competitive advantage.