Definition

A Product Feed is a structured file (XML, CSV, JSON) listing product attributes — ID, title, price, image URL, availability — used by Google Merchant Center, Meta Catalog, and marketplaces to serve dynamic shopping ads.

Detailed Explanation

Required fields: id, title, description, link, image_link, price, availability, brand. Google uses supplemental feeds for local inventory.

Feed hygiene drives disapproval rates: mismatched landing price, broken images, and policy violations block entire campaigns.

Automate updates from ERP/e-commerce webhooks; schedule daily fetch at minimum.

Nepal Context

Daraz sellers and D2C brands must show NPR prices with correct currency code. Include Romanized Nepali titles if Devanagari breaks Merchant rules.

COD availability flags and delivery SLA in custom labels help segment ads by Kathmandu same-day vs nationwide 3–5 day.

Practical Examples

  1. Beginner: Export WooCommerce Google Product Feed plugin CSV to Merchant Center.

  2. Intermediate: Add custom_label_0 for margin tier, segment Shopping campaigns by profitability.

  3. Advanced: Meta catalog + Google feed from same PIM with automated sale price rules during Tihar.

Key Takeaways

  • Feed quality equals shopping ad performance.
  • Price and availability must match landing pages.
  • Custom labels enable strategic campaign segmentation.
  • Automate updates — manual weekly CSV fails at scale.
  • NPR currency and delivery honesty reduce disapprovals.

Common Mistakes

  1. Stale availability after stockouts → account warnings.
  2. Generic titles without brand, size, or color attributes.
  3. Single image below 800px causing poor ad rendering.