Insights, strategies, and real-world lessons from a digital marketing expert building brands, growing businesses, and documenting the journey along the way. No fluff — just practical content that works.
We use domain names every second, but how do they actually translate to computers? Here is the bridge between technical infrastructure and global governance, simplified...
You type a URL, and a website loads. Magic? No, it's ICANN. But who are they, and do they actually 'control' the internet? Here is...
Internet Governance isn't just about politicians in suits. It's about who controls the internet you use every day. Here is a clear, jargon-free explanation of...
Is learning Python still worth it? Will AI replace SEO? We break down the high-income skills you need to master now to future-proof your career...
Complete digital marketing guide for restaurants, hotels, and hospitality businesses in Nepal. Learn proven strategies to attract more customers, increase bookings, and build a loyal...
Just because it works in New York doesn't mean it will work in New Baneshwor. Here is how to filter global hype for local reality....
Comprehensive guide to digital marketing for hospitals, clinics, and healthcare providers in Nepal. Learn proven strategies to attract patients, build trust online, and grow your...
It's not about the budget. It's about the mindset. Why traditional Nepali businesses fail when they try to move online.
Learn how Arjan KC and Gurkha Technology transformed an education consultancy's struggling Google Ads campaigns, reducing cost per lead by 40% while doubling lead volume....
Technical audits, topical authority mapping, on‑page optimization and strategic content calendars that build sustainable organic visibility for Nepali search intent & international expansion.
High intent Google Search, YouTube, Display and Meta Ads with structured testing frameworks that reduce wasted spend and accelerate customer acquisition.
GA4, Looker Studio dashboards, tag governance, funnel diagnostics and experimentation to improve conversion rates and marketing ROI.
Lifecycle journeys, segmentation, behavioural triggers and retention sequences that lift LTV and reduce churn.
Search intent aligned content clusters, topical depth, entity optimization and brand positioning assets that earn trust & backlinks.
Fast, conversion‑first websites with structured data, performance budgets and technical SEO baked in from day one.