Insights, strategies, and real-world lessons from a digital marketing expert building brands, growing businesses, and documenting the journey along the way. No fluff — just practical content that works.
We spent 20 years figuring out how to govern content. Now we have to govern Intelligence. The next battle for the future of the internet...
SEO isn't dead, but the "10 blue links" are. Discover how AI Search (SGE) works, how to rank in AI snapshots, and what Nepali businesses...
A practical reflection on my attempts to introduce IG concepts to students. Spoiler: Lecturing didn't work. Here is what did.
As educators, we teach students how to use software. But do we teach them who controls the software? Here is why IG needs to be...
Your Gantt chart is outdated the moment you make it. Learn how AI tools like Motion and ClickUp Brain are automating the dull parts of...
Participating in APIGA Nepal was just the beginning. Here is why getting selected for the regional APIGA in Korea is my next big goal and...
Inspired to get started? Stop reading and start acting. Here is a step-by-step checklist of courses, memberships, and events to launch your IG journey today....
Conflict isn't bad. It's necessary. How the Multistakeholder Model turns conflicting interests into robust internet policies through the art of 'Rough Consensus'.
Stop wasting time on manual tasks. Here is the curated list of the best AI tools for SEO, content creation, social media, and analytics that...
Technical audits, topical authority mapping, on‑page optimization and strategic content calendars that build sustainable organic visibility for Nepali search intent & international expansion.
High intent Google Search, YouTube, Display and Meta Ads with structured testing frameworks that reduce wasted spend and accelerate customer acquisition.
GA4, Looker Studio dashboards, tag governance, funnel diagnostics and experimentation to improve conversion rates and marketing ROI.
Lifecycle journeys, segmentation, behavioural triggers and retention sequences that lift LTV and reduce churn.
Search intent aligned content clusters, topical depth, entity optimization and brand positioning assets that earn trust & backlinks.
Fast, conversion‑first websites with structured data, performance budgets and technical SEO baked in from day one.