Insights, strategies, and real-world lessons from a digital marketing expert building brands, growing businesses, and documenting the journey along the way. No fluff — just practical content that works.
I see this all the time: A school has a beautiful building. A freshly painted gate. A landscaped garden. And inside the Computer Lab? “No...
The biggest myth in Nepali education is this: “To teach computer science, you need a computer.”
Should you start your own thing? Join a big team? Or work for a single brand? I've done all three. Here are the pros and...
The standard way we teach in Nepal has been the same for 50 years:
Digitalization is great. Until you click the wrong link and lose all your Lesson Plans. Or worse, until a student’s personal information gets leaked.
Digital Marketing has the highest burnout rate of any white-collar job. Here is how to survive the grind and build a 20-year career.
Why can a student focus on PUBG Mobile for 4 hours straight but fall asleep after 10 minutes of a Science lecture?
The more you learn, the more you realize you don't know. The Dunning-Kruger effect is real, and it hits hard in year 3.
I recently visited a community school that had a brand new computer lab. The hardware was decent. But the computers were locked.
Technical audits, topical authority mapping, on‑page optimization and strategic content calendars that build sustainable organic visibility for Nepali search intent & international expansion.
High intent Google Search, YouTube, Display and Meta Ads with structured testing frameworks that reduce wasted spend and accelerate customer acquisition.
GA4, Looker Studio dashboards, tag governance, funnel diagnostics and experimentation to improve conversion rates and marketing ROI.
Lifecycle journeys, segmentation, behavioural triggers and retention sequences that lift LTV and reduce churn.
Search intent aligned content clusters, topical depth, entity optimization and brand positioning assets that earn trust & backlinks.
Fast, conversion‑first websites with structured data, performance budgets and technical SEO baked in from day one.