Insights, strategies, and real-world lessons from a digital marketing expert building brands, growing businesses, and documenting the journey along the way. No fluff — just practical content that works.
Most digital marketing analytics guides overwhelm you. For Nepali businesses, this guide focuses on essential metrics and practical applications to drive growth in digital marketing...
How do you switch your brain from selling "Spicy Momos" to selling "University Degrees" in 5 minutes? Here is my system for managing context switching...
Not all money is good money. Over the years, I've learned to say "No" more often than "Yes." Here is the checklist I use to...
Thinking of hiring the agency that offers a "Full Digital Marketing Package" for NPR 15,000/month? Read this first. The price you pay isn't on the...
The problem isn't that you don't have a plan. The problem is that your plan assumes perfectly rational humans will execute it perfectly. Here is...
After a decade of running ads, managing teams, and teaching thousands of students, I’ve realized that most "best practices" are myths. Here are the hard...
Success is not about how much you do. It is about what you choose *not* to do. The power of a strategic "No."
ChatGPT can write your copy. Midjourney can design your banner. So what is left for you to do? A lot, actually.
I have some bad news. The “Fill in the Blanks” question is dead. The “Write a short essay on Cows” assignment is dead.
Technical audits, topical authority mapping, on‑page optimization and strategic content calendars that build sustainable organic visibility for Nepali search intent & international expansion.
High intent Google Search, YouTube, Display and Meta Ads with structured testing frameworks that reduce wasted spend and accelerate customer acquisition.
GA4, Looker Studio dashboards, tag governance, funnel diagnostics and experimentation to improve conversion rates and marketing ROI.
Lifecycle journeys, segmentation, behavioural triggers and retention sequences that lift LTV and reduce churn.
Search intent aligned content clusters, topical depth, entity optimization and brand positioning assets that earn trust & backlinks.
Fast, conversion‑first websites with structured data, performance budgets and technical SEO baked in from day one.