TRIBHUVAN UNIVERSITY

FACULTY OF MANAGEMENT
Office of the Dean
Model Question
IT204: E-Commerce

Group “A”

Brief answer questions:
Attempt all questions. (10 X 1 = 10)

  1. List unique features of e-commerce.
  2. What is an e-commerce business model?
  3. What is a firm value chain?
  4. List some benefits of using mobile applications for e-commerce.
  5. List different dimensions of e-commerce security.
  6. Define search engine marketing.
  7. What is location-based marketing?
  8. What is reverse auction?
  9. What is collaborative commerce?
  10. What is an affinity community?

Group “B”

Short Answers Questions
Attempt any five questions. (5 × 3 = 15)

  1. What are the benefits of using e-commerce to businesses?
  2. How e-commerce influences industry structure?
  3. What different services are provided by the Internet?
  4. Explain social marketing in brief.
  5. How does the supply chain help in B2B e-commerce?
  6. What do you mean by B2B e-commerce marketplace?

Group “C”

Long Answer Questions
Attempt any three questions. (3 × 5 = 15)

  1. Explain different types of e-commerce with examples.
  2. Explain any two e-commerce payment systems in brief.
  3. What is email marketing? Why is email marketing considered the most efficient digital marketing channel?
  4. Explain different types of portals with suitable examples.

Group “D”

Comprehensive Questions
Attempt all questions. (2 × 10 = 20)

  1. Explain different B2C business models with suitable examples of each.
  2. What are different technological solutions to e-commerce threats?