TRIBHUVAN UNIVERSITY

FACULTY OF MANAGEMENT
Office of the Dean
April 2025

IT 204: E-Commerce

Full Marks: 60
Pass Marks: 30
Time: 3 Hrs.

Candidates are required to answer the questions in their own words as far as practicable.

Group “A”

Brief Answer Questions:
[10 × 1 = 10]

  1. Mention any one difference between partial and pure E-Commerce with examples of each.
  2. Define business model.
  3. Define Mobile APPS.
  4. What is a threat?
  5. What is E-commerce marketing?
  6. List out any two advantages of the e-payment system.
  7. Define local marketing.
  8. What is an E-Commerce portal?
  9. What is an online auction?
  10. Define the concept of Supply Chain.

Group “B”

Short Answer Questions:
(Attempt any FIVE Questions) [5 x 3 = 15]

  1. Define any three features of E-commerce.
  2. How E-Commerce Changes Business Strategy?
  3. Explain the physical infrastructure components of the Internet.
  4. Explain any three Key dimensions of E-Commerce Security.
  5. Describe any three types of online auction.
  6. What is the importance of location-based marketing? Explain with examples.

Group “C”

Long Answer Questions:
(Attempt any THREE Questions) [3 x 5 = 15]

  1. Explain any five key elements of an ecommerce business model.
  2. How can search engine marketing be effective? Explain with examples.
  3. Illustrate and explain the procedure for online credit card transactions.
  4. Explain procurement process with examples.

Group “D”

Comprehensive Answer/Case/Situation Analysis Questions:
[20]

  1. Read the following scenario and answer the question given below:

TechTrendy, a mid-sized retail company specializing in consumer electronics, is facing declining sales due to growing online competition. To counter this, the company decided to embrace e-commerce by launching an online store that integrated various digital marketing and payment strategies. The management recognized the need to adopt an appropriate e-commerce business model, choosing the Business-to-Consumer (B2C) model to directly reach customers. They invested in a user-friendly website, mobile applications, and social media platforms to enhance customer engagement. With advanced digital marketing tools, TechTrendy leveraged targeted advertisements, search engine optimization (SEO), and personalized email campaigns to attract customers.

To support its digital transformation, TechTrendy improved its e-commerce infrastructure, ensuring secure payment systems and robust cybersecurity measures to protect customer data. The company also implemented a seamless supply chain management system to handle online orders efficiently. With various payment options, including credit/debit cards, digital wallets, and cash-on-delivery, they made the purchasing process more convenient for customers. The integration of mobile-friendly platforms further boosted sales, as customers could browse and shop effortlessly from their smartphones. Additionally, location-based marketing strategies helped attract nearby customers with tailored offers and promotions.

As a result of these strategic e-commerce initiatives, TechTrendy saw a significant increase in online traffic and sales. Their strong presence on social networks, coupled with influencer collaborations, helped build brand loyalty. Online auctions and promotional deals attracted new customers, while data-driven insights allowed the company to refine its offerings. The shift to e-commerce not only improved revenue but also enhanced customer satisfaction through efficient service and personalized shopping experiences. The success of TechTrendy highlights the importance of understanding e-commerce infrastructure, security, marketing strategies, and business models in today’s digital economy.

Questions:
a. How did TechTrendy utilize e-commerce business models to enhance customer engagement and sales? [7]
b. What strategies did TechTrendy implement to ensure secure and efficient e-commerce transactions? [7]
c. How did mobile and social marketing contribute to the company’s overall e-commerce success? [6]