The biggest myth in Nepal is that you need to be in the USA to work with US companies. The reality: US companies are desperate for talent. They just don’t know you exist.

If you are fighting for Rs. 15,000 projects in Putalisadak, playing the “Low Price” game, you will lose. Someone in Bangladesh or Pakistan will always be cheaper.

You need to play the “Value Game.” Here is how to land your first $1,000+ client.

1. Stop Being a Generalist

“I do Digital Marketing” -> Ignore. “I help Dentist Clinics in Sydney get more Invisalign patients using Google Ads” -> Hired.

Action: Pick a niche. (e.g., HVAC companies, Shopify stores, Gyms). Pick a service (SEO, Email, Ads). Be the expert in that tiny box.

2. The LinkedIn “Sniper” Method

Don’t post “Open to Work.” Nobody cares.

  1. Optimize Profile: Headline: “Email Marketing Specialist for 7-Figure Shopify Brands.”
  2. Search: Use LinkedIn search (filtered by Location: USA/Australia, Title: Founder/Marketing Director).
  3. The Connection Request (No Pitch):

    “Hi John, noticed you run [Brand Name]. Love your recent ad about [Topic]. Just connecting with fellow e-commerce professionals.”

  4. The Value Add: Once connected, send a specific insight.

    “Hey John, checked your site. Your checkout page loads in 5 seconds on mobile. I made a quick loom video showing 3 things slowing it down. Hope it helps.”

  5. The Ask: Do not ask for a job. Ask for a chat.

3. Cold Email (The Volume Game)

If LinkedIn is quality, Email is quantity.

  • Tools: Apollo.io (Free tier gives emails), Instantly.ai (Advanced).
  • Subject Line: “Quick question about [Company Name]” or “Your SEO strategy”.
  • Body: Keep it under 50 words.

    “Hi Sarah,

    Saw you are ranking #4 for ‘Best Yoga Mat’.

    We just helped a competitor reach #1 by fixing their backlink profile. I have a list of top 10 sites linking to them that aren’t linking to you.

    Mind if I send that over?

    Best, Arjan”

Why this works: It offers value upfront. You give them something useful before asking for money.

4. Upwork (The Inbound Engine)

If you use Upwork, do not bid on “Entry Level” jobs.

  • Filter for “Expert Verified” clients.
  • Filter for budgets $1,000+.
  • Your proposal should start with the answer to their problem, not your life story.

5. Pricing Psychology

If you quote $10/hour, they think you are low quality. If you quote $50/hour, they think you are a professional.

Global clients associate Price with Quality. Do not underprice yourself. Even $50/hr is cheap for a US company (where local talent costs $150/hr).

Conclusion: It is a Numbers Game

You will send 100 emails. You will get 98 rejections. But you only need 2 clients paying $1,500/month to earn Rs. 4 Lakhs/month. That is more than most CEOs earn in Kathmandu.

Be persistent. Be specific. Be valuable.


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