Every business owner in Nepal has received that cold call: “We will handle your Facebook page for Rs. 10,000.”

It sounds tempting. But usually, you get exactly what you pay for: stock photos with bad captions and zero sales.

On the other hand, top agencies charge Rs. 1 Lakh+ per month. Is that necessary for a small restaurant or boutique?

As someone who has worked on both sides, this is the transparent guide to Digital Marketing Pricing in Nepal for 2026.

The 3 Tiers of Agency Pricing

Unlike buying a momo plate where the price is fixed, marketing services vary wildly based on deliverables.

Tier 1: The “Social Media Maintenance” Package

  • Cost: Rs. 15,000 - Rs. 25,000 / month.
  • What You Get:
    • 12-15 generic posts/month (designed in Canva).
    • Basic caption writing.
    • Responding to comments (maybe).
  • Who is this for? Small businesses that just want “presence.” Don’t expect sales growth. This is basically outsourcing a part-time intern.

Tier 2: The “Performance Growth” Package

  • Cost: Rs. 40,000 - Rs. 80,000 / month + Ad Spend.
  • What You Get:
    • Strategy session (Customer persona, Funnel design).
    • Professional graphic design & video editing (Reels/TikToks).
    • Paid Ad Management (Facebook/Instagram/Google Ads).
    • Weekly reporting on Leads and Cost Per Lead, not just “Likes.”
  • Who is this for? Businesses tailored for growth. Restaurants launching a new menu, colleges needing admissions, real estate agents needing leads.

Tier 3: The “Full-Stack Partner” Retainer

  • Cost: Rs. 1 Lakh - Rs. 3 Lakhs+ / month.
  • What You Get:
    • Dedicated Account Manager.
    • SEO (Technical + Content).
    • Email Marketing Automation.
    • Website Maintenance & CRO (Conversion Rate Optimization).
    • Detailed ROI tracking and attribution modeling.
  • Who is this for? Established brands, banks, e-commerce giants, and funded startups scaling aggressively.

Freelancer vs. Agency: The Hidden Trade-off

Freelancer (Solo):

  • Pros: Cheaper (Rs. 20k-40k). Direct communication with the person doing the work.
  • Cons: If they get sick, your marketing stops. They are rarely experts in everything (Design + Ads + Copy + SEO).
  • Risk: High churn rate.

Agency (Team):

  • Pros: Access to a team (Designer, Ad Specialist, Copywriter). Stability—if one person leaves, the agency replaces them.
  • Cons: Higher overhead cost. You might be a “small fish” client if you don’t pay enough.
  • Risk: Communication layers can slow things down.

What is usually NOT included (Extra Costs)

When you sign a retainer, watch out for these:

  1. Ad Spend: The money paid to Facebook/Google is always extra. (e.g., Agency Fee Rs. 50k + Ad Budget Rs. 50k = Total Rs. 1 Lakh).
  2. VAT: Add 13% to everything.
  3. Website Development: Usually a separate project fee (Rs. 30k - Rs. 2 Lakhs).
  4. Influencer Fees: Paying the TikTok star to hold your product is separate.

How to Negotiate (Smartly)

Don’t ask for a discount on the retainer. Ask for performance bonuses.

  • Bad negotiation: “Can you do it for Rs. 30k instead of Rs. 40k?” (Agency will likely cut corners or give it to a junior).
  • Good negotiation: “I’ll pay Rs. 40k base. If we hit 100 leads this month, I’ll pay a Rs. 10k bonus.” (Agency is motivated to perform).

Conclusion: Value over Cost

If you pay Rs. 15,000 and get zero sales, you wasted Rs. 15,000. If you pay Rs. 50,000 and make Rs. 2 Lakhs in profit, the marketing was free.

Stop looking for the cheapest option. Look for the option with the best case studies in your industry.

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