{
  "id": "https://www.arjankc.com.np/nepal-digital-marketing-benchmark-report-2027/",
  "title": "Nepal Digital Marketing Benchmark Report 2027",
  "edition": "planning-2027",
  "published": "2026-08-16",
  "data_vintage": "2024-2026",
  "author": {
    "name": "Arjan KC",
    "id": "https://www.arjankc.com.np/arjan-kc/#person",
    "organization": "Gurkha Technology"
  },
  "how_to_cite": "KC, Arjan (2026). Nepal Digital Marketing Benchmark Report 2027. arjankc.com.np. https://www.arjankc.com.np/nepal-digital-marketing-benchmark-report-2027/",
  "not_a_national_census": true,
  "methodology": "Gurkha Technology / Arjan KC managed-account medians (Search-only CPC, 90-day windows, Kathmandu-heavy geo) plus published case-study objects on this domain. Public ICT and internet-user figures are cited to named third-party sources. This is not a probability sample of all Nepali businesses.",
  "google_search_cpc_npr": [
    {
      "industry": "Restaurants / food",
      "cpc_low": 12,
      "cpc_high": 30,
      "competition": "medium"
    },
    {
      "industry": "E-commerce retail",
      "cpc_low": 15,
      "cpc_high": 40,
      "competition": "high"
    },
    {
      "industry": "Local services (salon, clinic)",
      "cpc_low": 18,
      "cpc_high": 45,
      "competition": "medium"
    },
    {
      "industry": "Education / courses",
      "cpc_low": 20,
      "cpc_high": 55,
      "competition": "medium"
    },
    {
      "industry": "B2B / consulting",
      "cpc_low": 35,
      "cpc_high": 120,
      "competition": "high"
    },
    {
      "industry": "Real estate",
      "cpc_low": 45,
      "cpc_high": 95,
      "competition": "high"
    },
    {
      "industry": "Finance / insurance",
      "cpc_low": 60,
      "cpc_high": 180,
      "competition": "very high"
    }
  ],
  "sme_search_cpc_blended_npr": { "low": 15, "high": 50 },
  "meta_ads_npr": [
    {
      "objective": "Engagement",
      "cpc_low": 3,
      "cpc_high": 12,
      "cpm_low": 60,
      "cpm_high": 150
    },
    {
      "objective": "Traffic",
      "cpc_low": 5,
      "cpc_high": 18,
      "cpm_low": 80,
      "cpm_high": 200
    },
    {
      "objective": "Sales (retargeting)",
      "cpc_low": 8,
      "cpc_high": 25,
      "cpm_low": 100,
      "cpm_high": 250
    },
    {
      "objective": "Leads (forms)",
      "cpc_low": 15,
      "cpc_high": 45,
      "cpm_low": null,
      "cpm_high": null
    }
  ],
  "seasonality": {
    "dashain_tihar_cpc_uplift_pct": { "low": 30, "high": 50 },
    "pokhara_bharatpur_cpc_vs_kathmandu_pct": { "low": -20, "high": -10 }
  },
  "ad_spend_tiers_npr_month": [
    { "goal": "Lead-gen test", "low": 20000, "high": 40000 },
    { "goal": "Stable local service", "low": 50000, "high": 120000 },
    { "goal": "E-commerce scale", "low": 150000, "high": null }
  ],
  "agency_fees_npr": {
    "seo_local_month": { "low": 25000, "high": 80000 },
    "ads_management_month": {
      "low": 15000,
      "high": 40000,
      "plus": "media spend separate"
    },
    "social_month": { "low": 15000, "high": 45000 },
    "sme_combined_typical_month": { "low": 40000, "high": 120000 }
  },
  "case_objects": [
    {
      "url": "https://www.arjankc.com.np/case-studies/kathmandu-ecommerce-seo/",
      "label": "Kathmandu fashion e-commerce SEO",
      "sessions": "2300 to 13500 per month",
      "window": "12 months"
    },
    {
      "url": "https://www.arjankc.com.np/case-studies/kathmandu-healthcare-clinic/",
      "label": "Kathmandu clinic local SEO",
      "gbp_map_views": "~+340%",
      "window": "6 months"
    },
    {
      "url": "https://www.arjankc.com.np/case-studies/nepal-education-consultancy-ppc/",
      "label": "Education consultancy Google Search",
      "cpl_npr": { "from": 3500, "to": 2100 },
      "window": "6 months"
    },
    {
      "url": "https://www.arjankc.com.np/case-studies/kathmandu-home-services-google-ads/",
      "label": "Home services Google Ads",
      "cpa_npr": { "from": 4722, "to": 2571 },
      "window": "90 days"
    },
    {
      "url": "https://www.arjankc.com.np/case-studies/kathmandu-home-services-local-seo/",
      "label": "Home services local SEO",
      "qualified_leads_per_month": { "from": "12-15", "to": "42-48" },
      "window": "6 months"
    }
  ]
}