โ Define e-business and differentiate it from e-commerce.
โ Define an enterprise system and its purpose.
โ Describe the purpose of the three main types of enterprise systems: ERP, SCM, and CRM.
What is E-Business?
E-business (Electronic Business) is the use of internet technologies to conduct all forms of business, not just buying and selling.
It's a broad term that covers any process a business conducts over a computer-mediated network.
Think bigger than just an online store! ๐
E-Business vs. E-Commerce
E-Business (The Whole Picture)
Includes e-commerce
Internal processes (HR, Finance)
Online customer service
Collaboration with partners
Digital marketing
Scope: The entire business ecosystem online.
E-Commerce (A Key Part)
A subset of e-business
Buying goods online
Selling services online
Processing online payments
Scope: The transaction of goods and services.
Activity: E-Business or E-Commerce?
A scenario will appear. Decide: is it E-Commerce (a transaction) or E-Business Only (broader digital activity)?
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E-Business in Action
Examples Beyond the "Buy Now" Button
An employee accessing the company's internal HR portal to request leave.
A bank providing 24/7 customer support through an online chatbot.
A manufacturer sharing production data in real-time with its suppliers via a web portal.
A university using an online learning management system (LMS) for course delivery.
The Challenge of Complexity
How do large organizations manage all these complex online and offline activities seamlessly?
โ
They use Enterprise Systems to integrate everything.
What are Enterprise Systems?
Enterprise Systems are large-scale, integrated information systems that span across the entire organization and support business processes across multiple functional areas.
๐ฏ The Goal: Break Down Information Silos
Before (Silos)
HR Dept เช เชฒเช
Finance Dept เช เชฒเช
Sales Dept เช เชฒเช
After (Integrated)
One Unified System
Single Source of Truth
The Three Pillars of Enterprise Systems
There are three main types, each focusing on a different part of the business.
1. ERP
Internal Focus
Manages core business processes.
2. SCM
Supplier/Partner Focus
Manages the flow of goods.
3. CRM
Customer Focus
Manages customer relationships.
Match the System: ERP, SCM, or CRM?
Read each description and click the correct enterprise system.
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1. Enterprise Resource Planning (ERP)
Goal: Provide a "single source of truth" for the entire organization.
Purpose: To integrate and manage all core business processes in a single system.
Modules Include:
๐ Finance & Accounting
๐ฅ Human Resources (HR)
๐ญ Manufacturing & Production
๐ฆ Inventory Management
ERP in Action: Which Module?
A business scenario is shown. Click the ERP module that handles it.
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2. Supply Chain Management (SCM)
Goal: Improve efficiency, reduce costs, and increase customer satisfaction.
Purpose: To manage the flow of goods, data, and finances from raw materials to the final customer.
Covers:
๐ Procurement of materials
๐ฆ Warehousing
๐ Logistics & Transportation
๐ Demand Forecasting
Build the Supply Chain
Click the steps in the correct order โ from raw materials to the customer.
Click the first step in the supply chain.
3. Customer Relationship Management (CRM)
Goal: Drive customer loyalty, retention, and revenue growth.
Purpose: To manage all of a company's relationships and interactions with current and potential customers.
Manages:
๐ Contact Information
๐ Purchase History
๐ง Marketing Campaigns
๐ฌ Customer Service Interactions
Real-World Triage: Which System?
Read the real-world scenario and select the enterprise system that best handles it.
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Enterprise Systems in Nepal
Example: A large E-commerce platform like Daraz
SCM: Manages thousands of sellers, inventory levels, and logistics with delivery partners.
CRM: Tracks customer orders, preferences, and manages promotional emails/notifications.
Example: A major bank like Nabil Bank
ERP: Integrates finance, accounting, and HR for all its branches nationwide.
CRM: Manages millions of customer accounts, loan applications, and support tickets.
Summary & Key Takeaways
โก E-business is broader than e-commerce. It includes all online business activities, not just transactions.
โก Enterprise systems integrate the entire organization. They break down information silos and create a single source of truth.
โก The three main systems have distinct focuses:
ERP for internal processes.
SCM for external supply partners.
CRM for customers.
Discussion Questions ๐
Is a company's internal employee portal an example of e-business? Why or why not?
How might the ERP, SCM, and CRM systems of a company like Foodmandu work together?
Can a small local business operate without any enterprise systems? What challenges might it face as it grows?
Thank You!
Next Topic: Unit 7 - E-Commerce, M-Commerce, and E-Payment