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Day 2

Web Architecture, Security

& UX Design

10-Day BBA Digital Marketing Syllabus

The AI Strategy Sandbox

Phase 1: Foundation — Build & Protect

The Three Layers of Web Infrastructure

🌐 Domain Name — Your digital address (e.g., gurkhatech.com)
🖥️ Web Hosting — Where your files actually live
📡 DNS Routing — The phone book that connects address to server

You don't need to configure these — but you need to understand them to manage vendors and diagnose problems.

Traditional vs. Managed Cloud

⚙️ Self-Hosted (Traditional)

  • Full control & customisation
  • Higher technical overhead
  • You own the security responsibility
  • NPR 500–5,000+/month

☁️ Managed Platform (Google Sites)

  • Live in minutes, zero server setup
  • Security handled by Google
  • Limited customisation
  • Free with Google account

Today's sandbox: Google Sites. Same strategic principles apply to any platform.

4 Core Cybersecurity Protocols

  • 🔒 SSL/TLS (HTTPS) — Encrypts data in transit; required for SEO & payments
  • 👤 Access Management — Least privilege; role-based accounts; remove ex-employees
  • 📱 Two-Factor Authentication (2FA) — Mandatory on domain, Google, all social accounts
  • 🛡️ Brute Force Prevention — Login attempt limits + WAF (Cloudflare free tier)

Why Security is a Marketing Issue

🔍 SEO

Google ranks HTTPS sites higher. HTTP = ranking penalty.

💳 Conversion

Chrome marks HTTP as "Not Secure" — visible to every visitor.

🤝 Trust

A single breach destroys years of customer trust.

UX Design: Navigation Architecture

Great navigation is built from the customer's mental model, not the business owner's internal structure.

  • Maximum 5 top-level navigation items
  • Descriptive labels — "Services" beats "What We Do"
  • A CTA button in the top-right of every page
  • Consistent global navigation across all pages
  • Footer repeats: Contact, Privacy Policy, social links

Designing Your Sitemap

HOME
├── About
├── Services
│   ├── Service 1
│   └── Service 2
├── Blog / Resources
└── Contact (← Primary Conversion Page)

Sitemap first. Builder second. Strategy drives structure.

🤖 The AI Prompt: Lead Systems Architect

You are a Lead Systems Architect and UX Strategist.

My business: [description from Day 1 homework]
My customer: [customer profile]
My primary online goal: [leads / sales / authority]

Produce:

1. A full sitemap (tree format, ≤5 top-level items,
   with a 1-sentence purpose per page)
2. A 15-point launch compliance checklist
(Security / UX / Content / Technical SEO)
— mark each as [GOOGLE SITES: AUTO] or
[ACTION REQUIRED]

Hour 2: Digital Sandbox Lab

Live Google Sites Deployment

  1. Run the Lead Systems Architect Prompt
    Generate your sitemap + compliance checklist
  2. Open Google Sites — sites.google.com
    Create a new blank site for your sandbox business
  3. Build your navigation
    Add pages from your AI-generated sitemap
  4. Build your homepage hero
    Headline + sub-headline + CTA button
  5. Publish & run your checklist
    Complete all [ACTION REQUIRED] items before publishing

Key Takeaways

  1. Architecture Before Aesthetics — Sitemap is a strategic decision
  2. Security is a Marketing Issue — HTTPS, 2FA, access management affect rankings & trust
  3. UX = Empathy — Build navigation for your customer's journey, not your internal logic
  4. You Built Something Real Today — A live website is a live asset

Next: Day 3

Offer Architecture & Copywriting Frameworks

Value Stacking, Risk Reversal & The Multi-Angle Copy Hook Prompt