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Day 1

The Digital Home Base

Strategy & Initial Architecture

10-Day BBA Digital Marketing Syllabus

The AI Strategy Sandbox

Phase 1: Foundation — Build & Protect

The Executive Macro View

Your website is not a digital brochure.
It is your company's ultimate converting asset.

  • Understand the digital customer journey end-to-end
  • Brand positioning determines who you attract
  • Architecture determines whether they convert

The Digital Customer Journey

1️⃣ Awareness — they discover you
2️⃣ Interest — they explore your site
3️⃣ Consideration — they evaluate your offer
4️⃣ Conversion — they take action
5️⃣ Retention — they return and refer

🤖 The AI Prompt: Core Brand Blueprint

Act as a McKinsey Brand Strategist.
My business is: [description].
My target demographic is: [description].

Unpack:

1. Their 3 deepest psychological desires
2. A sharp brand positioning statement
3. A competitive landscape analysis

Hour 2: Digital Sandbox Lab

Your Task Today

  1. Select your mock business idea
    Niche e-commerce, localized service, or B2B concept
  2. Execute the Brand Blueprint Prompt
    Generate your individual company profile
  3. Map your primary customer persona

Key Takeaways

  1. Website = Converting Asset — Not just a brochure
  2. Brand Positioning First — Know your customer before building
  3. AI as Co-Pilot — Accelerate research, not replace critical thinking

Next: Day 2

Web Architecture, Security & UX Design

The Google Sites Sandbox Launch