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Mentorship Orientation

7th Semester BBA (Marketing)


Kathford Mentorship Framework 2082


Mentor: Arjan KC

Why 7th Semester Is Critical 🚀

  • Creating your pre-career positioning
  • Building your research and thesis foundation
  • Focusing on internship alignment
  • Maximizing your industry exposure window
  • Accelerating your professional networking

What Mentorship Is ✅

  • 🔍 Strategic guidance for your career
  • 📈 Accountability for your growth
  • 🧭 Professional direction and clarity
  • 💬 Honest feedback on your skills
  • 🛡️ Safe space for open discussion

What Mentorship Is Not ❌

  • 🚫 Attendance policing or micromanagement
  • 🚫 Academic hand-holding (you do the work)
  • 🚫 Therapy or psychological counseling
  • 🚫 Last-minute rescue for poor planning

Mentorship Framework Overview

  • 🗓️ Monthly group sessions
  • 🤝 Individual sessions (as needed)
  • 🆘 Support for at-risk students
  • 📝 Documentation & Follow-up


graph LR A[Mentor] --> B[Coordinator] B --> C[HoD] C --> D[Principal] style A fill:#e1f5fe,stroke:#01579b style B fill:#e1f5fe,stroke:#01579b style C fill:#fff9c4,stroke:#fbc02d style D fill:#ffe0b2,stroke:#f57c00

Roles & Responsibilities

Mentor

  • Guide goal setting
  • Track progress
  • Provide feedback
  • Escalate serious concerns
  • Maintain confidentiality

Mentee

  • Active participation
  • Clear communication
  • Task completion
  • Professional behavior
  • Ownership of results

KLEM Development Framework

The 4 Pillars of Your Growth

1. Foundational Literacy

2. Professional Skills

3. Learning & Innovation

4. Life & Career Skills

1. Foundational Literacy 📚

  • Marketing theory depth (The 'Why')
  • Research writing ability (Thesis readiness)
  • Business analysis & reporting
  • Reading comprehension (Market reports)
  • Academic integrity & ethics

2. Professional Skills 💼

  • Digital marketing tools (SEO, Ads, Analytics)
  • Client communication & email etiquette
  • Presentation skills (Pitching ideas)
  • Campaign planning & execution
  • Project management basics

3. Learning & Innovation 💡

  • Creativity in campaign concepts
  • Problem-solving mindset
  • Collaboration & teamwork
  • Analytical thinking (Data to decisions)
  • Adaptability to market changes

4. Life & Career Skills 🌟

  • Time management & discipline
  • Emotional intelligence (EQ)
  • Leadership readiness
  • Networking & relationship building
  • Professional ethics & behavior

Quick Self-Reflection

Rate yourself (1-5) on each domain. (1 = Needs Work, 5 = Strong)

Domain Rating (1-5) Why? (One Keyword)
Foundational Literacy ______ __________________
Professional Skills ______ __________________
Learning & Innovation ______ __________________
Life & Career Skills ______ __________________

What You Should Focus On 🎯

  • Thesis Readiness: Topic selection & literature review
  • Internship Clarity: Identifying target roles/companies
  • Portfolio Building: Compiling your best work
  • LinkedIn Optimization: Your digital first impression
  • Industry Exposure: Events, webinars, networking
  • Certification Alignment: Google, HubSpot, Meta

What Employers Actually Look For 👀

  • 💪 Skills over GPA
  • 📂 Portfolio over Theory
  • 🗣️ Communication Clarity
  • 🚀 Initiative & Ownership
  • 🔄 Consistency over intensity

Task 1: Student Profile Submission

Submit the following by March 1, 2026:

  1. Career goal after graduation (Specific)
  2. Current GPA status
  3. Top 3 strengths & Top 3 weaknesses
  4. Current technical skills inventory
  5. Completed certifications
  6. Internship status
  7. LinkedIn profile URL
  8. One major professional goal for the next 4 months

KLEM-Based SMART Goals

Specific | Measurable | Achievable | Relevant | Time-Bound

Action: Set 1 SMART goal for each KLEM domain.

Example Goals

  • Foundational:
    "Complete first draft of thesis proposal with 15 references by March 15."
  • Professional:
    "Obtain Google Ads Search Certification and run one mock campaign by April 1."
  • Innovation:
    "Develop a rebranding case study for a local business by May 10."
  • Life Skill:
    "Improve class attendance to 95% and reach class 5 mins early effectively immediately."

Confidentiality & Boundaries 🔒

  • Your privacy is respected.
  • Serious issues (safety/legal) are escalated as per policy.
  • Open communication is encouraged.
  • Mutual respect is non-negotiable.

My Commitment to You 🤝

  • Real-world industry insights
  • Honest, constructive feedback
  • Structured guidance & resources
  • Accountability partnership
  • Focus on YOUR growth

My Expectations ⚡

  • Initiative (Don't wait to be told)
  • Consistency in effort
  • Professional behavior & communication
  • Ownership of your tasks
  • Openness to feedback

Next Steps 👣

  1. Submit your Student Profile
  2. Complete the KLEM Self-Assessment
  3. Draft your 4 SMART Goals
  4. Prepare for our next meeting on [Date]

This Semester Is About Positioning.

Transition from Student to Professional.


Let's make it count.